Created KidStuf’s 2017-18 “For the Fam” campaign promoting new season with fresh, updated content, and boost brand recognition with more current, relevant, and identifiable merchandise.
The “For the Fam” campaign was implemented in merchandising throughout the season, social media, and reinforced position as family-style show with engaging and exciting content for elementary-aged children and their parents. Campaign used to determine look and feel of volunteer shirts, “Fan Club” shirts, and other design aspects.