Design custom email templates and campaigns using HTML/CSS, Adobe Creative Cloud, and other tools, that allow for custom, on-brand emails
Created conditional/dynamic campaigns, drip campaigns, and automated marketing campaigns
Tested campaigns and utilized internal QA process to ensure accurate data, design, and optimization for mobile and dark mode
Built custom lists to reach relevant audience segments, and undertook data maintenance and audience categorization initiatives for enhanced targeting
Wrote and reworked copy from clients among NPM’s various campuses and departments, communicating cross-functionally, to generate more email-centric content for user experience, enhanced CTRs, and increased follow-through/engagement as determined by each campaign
